Social media platforms are turning to e-commerce, and many e-commerce players are developing social platform in the middle of clashes between Tencent and Alibaba. China is the largest market in the world and today, there is a battle among so many Chinese e-commerce players. We can learn a lot of things that are happening there. We must realize that the majority of Chinese netizens are the creator of the content, while the majority of West netizens are the audience. The two trends are opposite to each other and by understanding the difference between them we can increase our online sales in China.
We can take the example of what experienced by Facebook. The biggest social media has a difficulty in cashing in with a brand platform without delay members. In China we are not going to see it as a big overlap makes a natural battle among various brands. The one child policy turns out creating a social change where there are some deviations from the community to the media authority. The result is that no less than 300 million customers tend to look for information on the Internet before deciding to buy something. They tend to be very dependent on other people’s opinions and social media is where they get a lot of information.
To note, in China, no less than about 75% of online users post review or rating of a product once a month. It encourages the existence of a mass appraisal of a product. Of course we as manufacturers cannot ignore the importance of social media in building public opinion. Public opinion’s influence in China is greater than what happens in the US and Europe. Social media is one of the important components that make up the overall sales. There is a huge mistake that is often made by many Western manufacturers. They often ignore the social nature of Chinese online shoppers.
For important information, most Chinese manufacturers have improved the functionality of their products by customizing the behavior of Chinese society. As a result, some local giant companies such as Jingdong, Tmall, Taobao, and Meilishuo are able to encourage an increase in transactions by offering product recommendations. Even social media apps like WeChat add some interesting features such as mobile wallet, mobile e-commerce, as well as geo-localization. The addition of various features coupled with the adjustment to the Chinese people’s habits is an important reason why China is 10 years ahead when it comes to mobile shopping and the use of social media. Many internet marketing experts have predicted that China would be the most affecting e-commerce market all over the world. We have seen the supporting signs.
Every wise marketer cannot ignore what happening in China, and not only in China, every marketing effort is strongly associated with the culture in which the marketing is done. I hope this article can provide useful insights for those who want to do business penetration into China.